This spring saw Longines film its new advertising spot, for global broadcast during Roland-Garros, of which the Swiss replica watches brand is the Official Partner and Timekeeper since 2007. For the first time, the brand used 3D technology to place its characters in a dreamlike Parisian setting. The filming involved numerous children, as well as the two tennis icons and Longines Ambassadors of Elegance Stefanie Graf and Andre Agassi.
The new Longines advert for the French Open of Roland Garros was filmed this spring during an extraordinary day for the dozens of children chosen to play the stars. It was an opportunity for the budding actors to meet two tennis legends: Stefanie Graf and Andre Agassi. Displaying all the elegance they embody on behalf of Longines, the Longines Ambassadors of Elegance thoroughly enjoyed spending time with the children.
In the advert, which highlights Longines’ commitment to supporting young athletes, the children coming from all around the globe, walk through a dreamlike Paris to Roland-Garros, taken along by their tennis idols Stefanie Graf and Andre Agassi. There, in front of the Eiffel Tower, they discover the tennis court which serves as setting for the Longines Future Tennis Aces and the final stage of “Rendez-vous à Roland-Garros”: the very place where the dreams of young tennis stars come true.
With the 3D technology, the budding actors did not play in Paris’ streets featured in the final TV spot, but on a green background. The filming was punctuated by many laughs since the new Omega replica watches children had to take into account non-existing objects only evocated by the film set.
Andre Agassi and Stefani Graf’s involvement with the kids
Having officially retired from the circuit in 1999 after becoming one of the leading names in the annals of tennis, Stefanie Graf has since dedicated herself to her family and to the charitable organization she founded in 1998 in conjunction with the “Outpatient Clinic for Refugee Children and their Families”. Headquartered at the University Clinic of Hamburg-Eppendorf, Children for Tomorrow proudly opened their new facility in April 2011.
On his side, Andre Agassi, Longines brand’s Ambassador since 2007 and one of the most talented tennis players of his time, combines generosity and elegance with his charity work through The Andre Agassi Foundation for Education that he founded in 1994 when he was 24. Over 21 years, the Foundation has honed its mission to focus on transforming public education. In 2001, in partnership with the Clark County School District, the Foundation opened the Andre Agassi College Preparatory Academy (Agassi Prep) in West Las Vegas.
Recognized as a Omega replica watches for sale model charter school, Agassi Prep graduated its first senior class in June 2009 with a 100 percent college acceptance rate.